{"id":7411,"date":"2025-12-23T12:09:05","date_gmt":"2025-12-23T11:09:05","guid":{"rendered":"https:\/\/amadalamazigh.press.ma\/fr\/?p=7411"},"modified":"2025-12-23T12:09:05","modified_gmt":"2025-12-23T11:09:05","slug":"damane-cash-signe-un-partenariat-avec-la-fondation-zakoura-giz-womena-et-la-fmef-pour-renforcer-linclusion-financiere-des-femmes-dans-le-rural","status":"publish","type":"post","link":"https:\/\/amadalamazigh.press.ma\/fr\/damane-cash-signe-un-partenariat-avec-la-fondation-zakoura-giz-womena-et-la-fmef-pour-renforcer-linclusion-financiere-des-femmes-dans-le-rural\/","title":{"rendered":"DAMANE CASH signe un partenariat avec la Fondation Zakoura, GIZ WoMENA, et la FMEF, pour renforcer l\u2019inclusion financi\u00e8re des femmes dans le rural"},"content":{"rendered":"<p style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7412 alignright\" src=\"https:\/\/i0.wp.com\/amadalamazigh.press.ma\/fr\/wp-content\/uploads\/2025\/12\/Photo-Signature-Nouara.jpeg?resize=450%2C243&#038;ssl=1\" alt=\"\" width=\"450\" height=\"243\" srcset=\"https:\/\/i0.wp.com\/amadalamazigh.press.ma\/fr\/wp-content\/uploads\/2025\/12\/Photo-Signature-Nouara.jpeg?resize=450%2C243&amp;ssl=1 450w, https:\/\/i0.wp.com\/amadalamazigh.press.ma\/fr\/wp-content\/uploads\/2025\/12\/Photo-Signature-Nouara.jpeg?resize=1024%2C553&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amadalamazigh.press.ma\/fr\/wp-content\/uploads\/2025\/12\/Photo-Signature-Nouara.jpeg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>Damane Cash, GIZ WoMENA, la Fondation Zakoura et la Fondation Marocaine pour l\u2019\u00c9ducation Financi\u00e8re (FMEF) ont annonc\u00e9, \u00e0 travers la signature d\u2019un partenariat, le lancement du <strong>programme Nouara<\/strong>, une initiative conjointe d\u00e9di\u00e9e \u00e0 l\u2019inclusion financi\u00e8re et \u00e0 l\u2019autonomisation \u00e9conomique des femmes en milieu rural.<\/p>\n<p style=\"font-weight: 400;\">Ciblant la r\u00e9gion\u00a0<strong>Marrakech\u2013Safi<\/strong>, le programme Nouara ambitionne d\u2019accompagner\u00a0<strong>1 500 femmes rurales<\/strong>\u00a0\u00e0 travers un parcours structur\u00e9 combinant\u00a0<strong>sensibilisation financi\u00e8re, formation et accompagnement entrepreneurial<\/strong>, afin de renforcer leur autonomie \u00e9conomique et leur contribution au d\u00e9veloppement local.<\/p>\n<p style=\"font-weight: 400;\">Le programme se d\u00e9cline en deux\u00a0<strong>composantes compl\u00e9mentaires<\/strong>\u00a0:\u00a0<strong>(i)<\/strong>\u00a0une phase de sensibilisation aux finances personnelles, ax\u00e9e sur la gestion budg\u00e9taire, l\u2019\u00e9pargne, l\u2019assurance et l\u2019utilisation des services financiers ; et\u00a0<strong>(ii)<\/strong>\u00a0une phase d\u2019accompagnement entrepreneurial, destin\u00e9e \u00e0\u00a0<strong>200 b\u00e9n\u00e9ficiaires<\/strong>, pour soutenir la cr\u00e9ation ou le d\u00e9veloppement d\u2019activit\u00e9s g\u00e9n\u00e9ratrices de revenus \u00e0 travers des formations en gestion, tr\u00e9sorerie, financement et paiements digitaux.<\/p>\n<p style=\"font-weight: 400;\">L\u2019objet de ce partenariat, fond\u00e9 sur la\u00a0<strong>compl\u00e9mentarit\u00e9 des expertises<\/strong>\u00a0entre des acteurs engag\u00e9s, r\u00e9pond \u00e0 un enjeu majeur de d\u00e9veloppement. En effet, dans les zones rurales, les femmes constituent un pilier essentiel de l\u2019\u00e9conomie familiale. Toutefois, l\u2019acc\u00e8s limit\u00e9 aux services financiers et la faible ma\u00eetrise des outils de gestion budg\u00e9taire freinent leur capacit\u00e9 \u00e0 \u00e9pargner, \u00e0 planifier et \u00e0 entreprendre. Le programme Nouara s\u2019inscrit dans cette dynamique en apportant des solutions concr\u00e8tes et adapt\u00e9es aux r\u00e9alit\u00e9s locales, favorisant une gestion responsable des finances et la r\u00e9silience \u00e9conomique des m\u00e9nages.<\/p>\n<p style=\"font-weight: 400;\">Damane Cash apportera son expertise en mati\u00e8re d\u2019inclusion financi\u00e8re et de services de paiement, facilitant l\u2019acc\u00e8s aux solutions financi\u00e8res de proximit\u00e9, aux c\u00f4t\u00e9s de GIZ WoMENA, qui soutient l\u2019initiative par son appui technique et son engagement en faveur de l\u2019autonomisation \u00e9conomique des femmes. La Fondation Zakoura, porteuse du projet, assurera le d\u00e9ploiement op\u00e9rationnel et l\u2019ancrage territorial du programme aupr\u00e8s des communaut\u00e9s rurales, tandis que la FMEF contribuera par la mise en place de kits p\u00e9dagogiques d\u2019\u00e9ducation financi\u00e8re, d\u00e9velopp\u00e9s selon les principes de l\u2019OCDE et adapt\u00e9s au contexte marocain.<\/p>\n<p style=\"font-weight: 400;\">\u00c0 travers le programme Nouara, les partenaires affirment leur volont\u00e9 commune de promouvoir un\u00a0<strong>d\u00e9veloppement inclusif et durable<\/strong>, en pla\u00e7ant l\u2019\u00e9ducation financi\u00e8re et l\u2019autonomisation des femmes rurales au c\u0153ur des leviers de transformation sociale et \u00e9conomique du Royaume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Damane Cash, GIZ WoMENA, la Fondation Zakoura et la Fondation Marocaine pour l\u2019\u00c9ducation Financi\u00e8re (FMEF) ont annonc\u00e9, \u00e0 travers la signature d\u2019un partenariat, le lancement du programme Nouara, une initiative conjointe d\u00e9di\u00e9e \u00e0 l\u2019inclusion financi\u00e8re et \u00e0 l\u2019autonomisation \u00e9conomique des femmes en milieu rural. Ciblant la r\u00e9gion\u00a0Marrakech\u2013Safi, le programme Nouara ambitionne d\u2019accompagner\u00a01 500 femmes rurales\u00a0\u00e0 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":7412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-7411","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-maroc"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/amadalamazigh.press.ma\/fr\/wp-content\/uploads\/2025\/12\/Photo-Signature-Nouara.jpeg?fit=1280%2C691&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9uxE2-1Vx","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/posts\/7411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/comments?post=7411"}],"version-history":[{"count":1,"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/posts\/7411\/revisions"}],"predecessor-version":[{"id":7413,"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/posts\/7411\/revisions\/7413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/media\/7412"}],"wp:attachment":[{"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/media?parent=7411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/categories?post=7411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amadalamazigh.press.ma\/fr\/wp-json\/wp\/v2\/tags?post=7411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}